Big and small businesses are preparing for the season that contributes most significantly to their bottom line. Christmas sales are only a few months away. Now is the time to send the marketing and sales departments into high gear. Nowhere is this more important than for the online business community. For many years the volume of online sales has grown at a higher percentage than the growth rate of traditional brick and mortar establishments. Online sales outpaced traditional sales channels by averages between three and five percent annually. This trend will continue in the foreseeable future.
While your local business establishment has direct customer contact and therefore knows the likes and dislikes of customers firsthand, online sellers do not have that advantage. They must collect as much customer information as possible and store it where it is easily accessible to salespeople.
Many small and medium-sized companies still use individual databases to achieve this goal. But that is not the answer.